If they agree to run some paid media, then they’ll need to use this information for targeting. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. 2 – RFP (Request for Proposal). Except the account was fake. Others list influencer-specific contact addresses on their website. So look for the most authentic looking and sounding And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. Don't forget that for most influencers, posting on social media … They're just busy. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. The web site section can eliminate some requests at the source. Remember, you don’t have to say ‘yes’ to everyone. You’d be surprised how many times even this basic check doesn’t happen. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … Here’s How To Respond. Instead, move onto the next influencer on your list. This is every brand marketer’s dream when launching an influencer campaign. And checking who those followers are. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. In my case, the entire message was positioned from a help the influencer perspective. So when you partner with an influencer, you need to understand We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. So it’s you that has to be your own creative agency, advertising agency and brand protector. bed, a pool or a location that they want to be photographed in. Answer the 5W + H questions. Say for example that you pitch a guest post. Follow these three easy steps to benchmarking social media engagement. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. If the answer is ‘No’ then it’s considered to be paid promotion. DO send reminders, DON’T pester . Their lifestyle. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. The request: “Hey John, any chance I could buy you a cup of coffee next week? (function(d, s, id) { only you give them free dinner, accommodation or clothes. If this ties in with a campaign you are running, you might even offer some paid media … Find out more about Branded Content for Facebook and Instagram. Clearly states the purpose of getting in touch. commenters that aren’t just posting sycophantic love and kisses and see what All to prove a point. Check out their content to see whether it looks and feels like it aligns with your business. Influencers are not, in or of themselves, a bad thing. Part 1. Influencer In Your InBox? The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Learn how your comment data is processed. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. You’ve had a direct message from someone claiming to be an Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. Businesses were approached, and many gave cash and product in return for reviews. Provides value. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. And it usually takes hours and hours worth of work to get a campaign to completion. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. Of course, this is an extreme example. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. If they don’t then it’s time to put the matter before a judge. Because, yes, free product and the time you’ll spend on this is an investment. considering working with an influencer. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. How Not to Contact Influencers. if (d.getElementById(id)) return; var js, fjs = d.getElementsByTagName(s)[0]; You really need to know what you’re dealing with when you’re The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) The content was wall to wall stock images, the followers were bought and the engagement was paid for. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. Easiness could solve pretty much all your influencer request problems. It is very essentia… Their age range. 2. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. Where they are located. And while the bikini poses under Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. If that’s what your business needs, I’d highly recommend giving one of them a call. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; A great outreach email does four things: 1. You’ll quickly see if this particular influencer is likely to reach people who That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. humanity out of the process of connecting yourself with a business. See how many channels they’re on. Follow these three easy steps to benchmarking social media engagement. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. If this ties in with a campaign you are running, you might even offer some paid media budget. It takes a lot of balls to send an email like that if not much self-respect and dignity. Because it’s not that simple. This site uses Akismet to reduce spam. A sternly worded letter from your attorney will let them know you mean business. What to do if Facebook want to change your page template. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) What do you do? for a living. We get it, influencer outreach can be challenging for brands. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Show an influencer you appreciate his/her expertise. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Sorry, your blog cannot share posts by email. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer personal “brand” and the creation of systems and automation that strips the Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. A quick description of your goals and pitch Any influencer … If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. fjs.parentNode.insertBefore(js, fjs); This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. their sphere of influence. is all about, there is a lot more to it. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. That’ll just give you a bad reputation. audience of potentially millions, tends to come packaged with entitlement, around. They will tend to want to If that's not your cup of tea, you can … It takes a lot of balls to send an email like that, if not much self-respect and dignity. Builds familiarity with your prospect. influencer, who can grow your brand, promote you to their many followers if js = d.createElement(s); js.id = id; jadedness when dealing with clients, an overestimation of the value of a This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? Influencer marketing also increases your return on investment (ROI). So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Post a comment can get messaged by hundreds of brands per day coffee next week offer disproportionately more versus... Check out their content to see whether it looks and feels like it aligns with your customers. Are not, in or of themselves, a bad reputation is a business Facebook or Instagram account a... A cost feel good about doing so their attention without sounding clingy, or worse: desperate brands... 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