In your influencer marketing strategy, you should strive to only partner with influencers who align with your brand. If you don’t know any competitors or sites that have an audience you want to attract, you can use Alexa’s Keyword Share of Voice Tool to find influencers. Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience The Content Exploration tool allows you to find sites that have a highly engaged audience within a topic, along with the most popular articles about a topic based on public engagement on Twitter and Reddit. This report presents dozens of guest blogging opportunities, as you know these sites have the audience you want to reach and would, therefore, be great places to share or seed your content. Know your influencers The one thing left to do now is to find the right influencers to work with so that you can start launching your campaign. For example, you don’t want multiple people on your team reaching out to the same influencer, and you don’t want to send the same email over and over. Author Bio: Megan Mosley is the marketing specialist at Referral Rock , where they believe every business has the potential to increase their word of mouth. To create and launch an influencer marketing strategy for your brand, go through the following steps and download our free influencer marketing strategy template to guide you through the process. Influencer marketing relies on 3 types of relationship triggers: inspire, hire, or a mix of both. Influencers are naturally great at engaging audiences, sometimes through a … The exposure allows the brand to get in front of their target audience in a positive, natural, and meaningful way. In Paul's case, they discovered three different main types of influencers reaching their target market. In influencer marketing, companies form relationships with key influencers within their industry with the hope that those influencers will reference the company or share its content with the influencer's audience. To create irresistible content for influencers, develop ideas that target top keywords and fills gaps they have in their content Click & Tweet! Use metrics to measure your success depending on the initial marketing objectives you set for the campaign. So don’t qualify influencers based solely on the size of their audience. The report will show a list of sites that have a high share of voice for that term, meaning they are driving traffic for that keyword. Get to Know Them Before You Make Them an Offer. By looking at the other sites the audience uses, you can see what other interests they have and uncover details about their habits, needs, and identity. The implementation of the influential marketing strategy will become effective as per your usage you do for it. Influencer marketing helps you leverage the status of an individual to boost their profile and standings of the company as a whole. Repeat your successes and halt efforts that don’t produce results. They also tend to have part of their branding be their name, and by not being attached to a single company, this means they’re able to carry their “influence” across different platforms and projects. So in this blog post, I’m going to show you how to develop an influencer marketing strategy in 5 steps. And the following tools are also helpful for identifying social media and blogging influencers. But it’s more likely that people understand their value and expect payment -- so don't chase around an influencer that you won't’ be able to afford! Defining your goals in the early stages of planning will help you shape a consistent strategy throughout your campaign, and it will also give you an idea about the metrics you should track and monitor to measure your success at the end of the campaign. The right audience is key. Click & Tweet! Hаvе a рrоduсt With your audience clearly defined, you can finally start seeking out the influencers who will help you reach your goals and connect with your target market. Research Influencers. Enter up to 10 sites that reach your ideal audience. But, we can’t really tackle both in one article. Influencers usually have a large and engaged audience, so brands benefit when an influencer shares or mentions their content or messaging. It’s about working with people who have the right audience so you can make connections with the people most likely to further connect with your brand. (Use the Audience Overlap Tool to find similar sites if you don’t already know them.) Follow influencers that you genuinely respect and get involved in the community by corresponding twist them in social groups and showing your own expertise as well -- but in a genuine way. The six engagement tips for building influencer relationships. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. Qualify the content and messaging. Enter the site of the influencer and review the report to find trends that help you learn about the audience. Influencer marketing is an effective way to increase brand exposure, drive website traffic, build your audience, and ultimately drive more sales for products and services It can be difficult to navigate different Influencer cliques, personalities, brands and topics, and costs. Qualify reach and authority. Track the data for each of your influencer marketing campaigns so you can look back and reflect on what worked and what didn’t. The report will show all of the links pointing to your list of sites. You don’t want to lose opportunities to work with influencers because your process was annoying or unprofessional. Influencer marketers are people that have built a name for themselves in the digital sphere, and sometimes are just known for their social presence alone -- in other words, they may be “Instagram famous” or “YouTube sensations.”. Create a buyer persona that includes both demographic and psychographic segmentation. You have to be likeable as a person as well as with regards to the products and services you offer or even the ones that you are advertising for others. The examples in this post use niche market influencers, industry experts, and noncompeting brand influencers to promote successful campaigns. In this article, you’ll learn how to work with an influencer on a successful influencer marketing campaign. But to get ahead of your competition and truly reap the benefits, you should consider shifting to a long-term approach. But if you can get your name known, through whatever product, channel or service, you can be sure that you’re going to be set for life. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and … Reactions from one segment could help convince others, helping overcome objections we talked about earlier – people might be more willing to share gated content by a certain influencer they love, for example. For example, when researching backlinks to michaelhyatt.com and its competitors, you can see that personalsuccesstoday.com has linked to five of the similar sites. If уоu аrе lооkіng fоr How to Build an Influencer Marketing Strategy аnd trуіng tо figure оut hоw tо uѕе іnfluеnсе mаrkеtіng tо mаrkеt уоur оwn product. You’ll also want to have a solid understanding of who is naturally talking about your products or services. You have to set clear measurable goals if you want to build an effective influencer marketing strategy. If you need help with defining your audience, download our free buyer persona template to help you through the process. No “sneak attacks” and don’t bombard them with random messages that they have no reason to answer. Here are some tips to help you build a powerful influencer marketing strategy in 2021: 1. Once you know your goals, it’s time to start thinking about the type of influencer marketing campaign that will help you accomplish your mission. They can be individuals or an organization that has a strong following or social influence in their related market niche. Once you know your audience, it will be easier to identify the top people they follow and websites they use. Is the landscape for influencer marketing changing? To help you get over that hump and execute an effective influencer marketing campaign, we created this guide and influencer marketing strategy PDF. Starting with a full-length book is what a lot of people do to gain notoriety, but you can actually develop smaller, less detailed products too. It’s better to work with an influencer who has a smaller audience that closely matches your ideal market than to work with an influencer who has a very large audience that doesn’t include your ideal customers. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, Your Complete Guide to Creating an Influencer Marketing Strategy, Use This Customer Journey Mapping Template to Iden…, 7 Overlooked Benefits of Influencer Marketing, Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience, 12 Effective Lead Generation Strategies with Examples. It’s also a term for those who start their own business (often in the digital space) and continue to show leadership and authority on a personal level beyond the products they create. Influencer marketing can be a great way to build your brand awareness through word of mouth from a trusted and influential source. Top publishers by total engagement for the topic of influencer marketing. To find influencers that can reach your audience, use Alexa’s Audience Overlap Tool. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content. What does it take to “be” an influencer? Influencer marketing or influence marketing is a form of social media marketing involving the endorsements and product placements from highly-qualified, well-know influencers. On social media, you can search for relevant hashtags to find Twitter and Instagram influencers. One way around this is to use Mention influencer dashboard which lets you nurture influencers based on conversations and authentic engagement. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. It may be that a favorite influencer uses a specific channel -- is this something you are already using? Another key influencer strategy is that they spend a lot of time building authority and credibility in the field that they specialize in -- in other words, everyone in the business knows their name. To add to this, it should be noted that all successful influencers have a specific focus on changing people’s minds -- that is, influencing their thoughts, decisions and actions. Influencer marketing campaigns usually involve three types of relationship triggers: inspire, hire, or a mix of both. It may not be everyone’s style, but he’s known for “telling it like it is” and that gets him the admiration and clients that he clearly wants. Your goals have to be structured around: For more information about finding the right influencers, read this post: How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, It’s easy to get excited when you start finding influencers. You can use this list to find sites that will be likely to work with, mention you, or link back to your site because they have already done this for your competitors. Other KPIs to bear in mind include cost per engagement, which will give you an idea of how much ROI you are receiving from influencer actions, new followers, actual reach, sign-up metrics, and indicators that give a clear picture of your overall visibility. Keep Track of your Goals and KPIsWhen you engage in any new marketing strategy, it’s important that you track and monitor results so that you can be sure that you are getting an appropriate ROI. For social media accounts, consider their number of followers and audience engagement with their posts. Some goals you may want to consider for your influencer marketing strategy include the following: Related Reading: 12 Effective Lead Generation Strategies with Examples. 7. Build an influencer strategy to content promotion to goals and KPIs BuzzStream decided to leverage their different segments of influencers at different times. Don’t qualify influencers based solely on the size of their audience. WWF consistently collaborates with influencers for major campaigns. 5. You don't’ want an influencer to get to know you because you are constantly harassing them! Click & Tweet! In a marketing context, here are a few key things that a great partnership with an influencer can bring in: If you’re looking to find an influencer and trying to figure out how to use influencer marketing to market your own product. A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. Clicking through the backlinks will give you an idea of what types of content they publish, including guest posts and mentions, so you can form a plan for outreach. How to build the right Influencer Marketing strategy for your brand. Develop a system for following up and following through. This influencer marketing strategy is based on using influencers as the base of all other marketing activities. They’re not afraid to speak their mind, take charge and take risks. Create a document that tracks: When you complete an influencer marketing strategy campaign, it can feel like a victory just to see the brand mentioned or shouted out on social media. They’re typically quite prolific, multi-skilled and have an entrepreneurial aptitude. To find out if you’ve reached your goals, track and measure your results. The tone, feel, and type of content that is created through an influencer marketing strategy needs to be the perfect fit for the audience that you target. Use the data to guide your next influencer marketing strategy. Many brands adopt a short-term, one-off campaign strategy for influencer marketing. And you can achieve that with 2 tactics: a great content marketing strategy and collaborating with top influencers in your niche. To create irresistible content for influencers, develop ideas that target top keywords and fills gaps they have in their content, if you’ve reached your influencer marketing goals, Influencer marketing is an effective way to increase brand exposure, drive website traffic, build your audience, and ultimately drive more sales for products and services, download our free influencer marketing strategy PDF, sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue. It’ll involve careful monitoring and follow up. Kim is Director of Marketing at Alexa. You can only create a successful influencer marketing strategy if you know who to ask. 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