And gifting works. I promote what I believe in to make cash, and they do too. New IGers think this treatment is the norm. Many stay in touch and also share a lot of my work. That’s a lot of work to work for free…, Hi! Thank you so much for letting me know! Congrats to your daughter for hitting the 12k follower mark. Then, if they have a blog go search it for a sponsored post for that brand. You’ll have to PM me or dish about the book world. Nope. You want to make sure that you get paid and protect yourself. I know that people always worry about how they respond to these brands too, and most of the time, it is completely acceptable to not respond at all–more so because they are generically cutting and pasting in comments. Thank you so much! Just know that you are worth more and should demand as such. This is a huge red flag that yes, it’s all a scam. If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. There you should see every influencer’s post that was required to post on Instagram for that campaign. And gifting works. I had a smaller brand approach me and ask (in a rather unprofessional email) to buy their product and write a review and they would “pay [me] back via PayPal later” so that I’d really be getting the item “for free”. Google the “brand’s name + sponsored post”. Brands have also reached out to me through this network, but I’ve mostly declined as it’s often not related to my audience. I don’t feel honored. You may become an affiliate and earn a commission. They need you. I still do photos for free product (now at 2,400 followers) if it’s something I really want, or would have to buy anyway! The first time I contacted a brand, I was so scared of rejection and didn’t know how to “pitch” (or what that was) in an email. What questions should I ask next to the “foreign brand” before collaborating with them???? Here’s an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rum–it’s a good life. I hope that helps! P.S. Thank you! At this point, it’s access to your clearly defined audience. The social behemoth is weaving together Facebook, Instagram, Messenger, and WhatsApp even as watchdogs and regulators close in. I am glad it helped. The brand might not have taken off for a reason, and yes, they probably do not have money to compensate you. Great post! I just want to let you know completely relevant and refreshing I think this blog post is, and as per the comments above, I see that this also hits home for many others. You’ll find the right brand ambassadors one day; it might just take more time. I don’t respond, and I will flag the message and account as spam so IG knows that the account is bad/engaging in bad practices. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Good luck with your product, and I hope IG works out for you really well. I read that as of 2018 about 90% of influencers have a blog. Thank you!! It was really helpful! They share nothing with the account holders and content creators. Instafluence. I’m curious how you handle baby spit up too…. Instagram; Linkedin; This site (RSS) ... Foodstuff. Cheesy comments, I completely ignore, too, in an effort to discourage more like them. Lately with everything that has been going on, too, the IG brand scams having been raging. Those are the first signs to know if you should work with a brand. What I don’t like at Instagram is the numerous photos that are not real or that are planned. One Instagram friend asked me if she should charge a company for doing Instagram stories for an event during Seattle. As more companies embrace remote work so does the demand for more client-specific collaboration tools rises. I really appreciate both the kind comments and positive feedback. Our unique gift ideas is very different and impressive. I might be working on another group book list for the fall. If you work with a shoddy brand, that says a lot about your own brand. There are so many tools, which can be used by organizations in collaborating with their clients, staff, and other stakeholders. how I started charging brands for sponsored posts on my blog and Instagram, 7 pitches I sent to brands that have landed me free products, + specifics on writing a pitch for $29, the Facebook group called “That Pitch Life”, Check out this 2 page cute template on Etsy, guide to pitching brands + 7 real pitches. The smaller the audience = the bigger the IG scam. It was very insightful and what I should look out for in the future. I typically charge around $75 to $125 for a photo with stories on IG with 6,100 followers, just to give you an idea. I began to experiment charging $25 for an Instagram post with just around 2k followers. I personally think direct pitching is 100% the way to go when you are small. It’s easy to get so excited about ANY offer in the beginning, but only take it if you are proud to show to your audience and if it relates to them or you will get dropped. My instincts were telling me that something was wrong though. Great job pointing out the pitfalls of IG! I love the relationships and definitely try to do the same. Adam Mosseri is the Head of Instagram where he oversees all functions of the business including engineering, product and operations.A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication. Here is the DM after I asked for info: I made my own free on Canva by using a blank sheet and adding all the info, but it took me like a whole day because I didn’t know what all to include and how to get it down to one page! How to tag brands in my photos, so they could see my post and feature it on their page. Can you imagine a boss talking to you like this in an office? Instagram "collaboration" requests from companies. $175 per picture sounds pretty high with only 61 followers… Did they possibly mean $175 for all 5 photos? juices, milk, etc.) Yesssss! The problem is, many of these brands know that they can find 1,000 other accounts who will easily work for free and sometimes even pay for a product (which again, isn’t actually working with a brand once you purchase their item–it makes you a scammed customer). Each social network has a balanced amount of coverage. Have a great week! You are lucky, but I’m sure they will find one day (not meant to be as creepy as that sounds). Originally even IG accounts with just 10K-40K followers had larger influence–but this is slowly changing. The world is slightly corkscrewed… I am looking forward to working with more reputable and honest brands. (Ahem, almost every influencer I’ve seen uses groups to “like swap” or “comment swap” because otherwise, it’s nearly impossible to get over 3% of your followers to like your photos.) I was so stoked! Hey! I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. Simply choose the product, and fill out your asking price (I recommend $0 at first) and what social channels you’d be willing to post. You can find out if the brand does a lot of blog posts this way and then go check out the influencers Instagram from there. These cookies do not store any personal information. This is a real and very absurd thing everyone is doing to beat the Instagram algorithm. INFLUENCERS tend to have larger social media followings … When I first started getting these not so great sounding opportunities, I actually thought these collab practices were the norm. What if a brand refuses to pay?Before you begin working with brands–if you run a website–you also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Final Thoughts on Instagram Collaboration. Let’s start at the beginning. Never hesitate to message me either. In a tactful way, I mentioned that I, like them, run a business. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand ‘partnership’ is an immediate ‘NO.’. Yes! This is so well written. Emojis rarely enter my text. All through Instagram. That’s ballsy, for sure. I found this super informative, especially as a relatively new blogger! Luckily, the above strategy has saved me every time. Unfortunately, it’s not a specific person’s email. In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post… Does my account have anything to do with underwear? So, what if I was dumb enough to agree to a scammy collab? Desirel Expression is willing to collaborate with you if you have an engaged following. There are liability issues too if you ever look into legal stuff. Instagram contests can include like to win, comment to win, tag a friend or a photo challenge. It was very cringe-worthy and demonstrated all that is still wrong in the world. Why collaboration is the missing ingredient in food system reform. As a teeny influencer I want to grow my following and would like to try and work with that company IF they agree to send me the product for free. ‘Influencing’ because my following is minuscule compared to accounts with 500K followers. The dual effort resulted in a lot of likes and extensive reach. You risk losing followers and their trust. Find Now >> Sometimes their business models change and it could work. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. Please DM our main page if you are interested." This is just an app, but a great place to start! Now, you become the face of a brand. Have a great rest of the weekend. Getting a percentage of a discount on a brand’s item that they have asked you to purchase and showcase on your sacred accounts is not a collaboration; it’s a consumer purchase. This is often smaller brands that can’t pay influencers. Yes, I do almost everything you mentioned. It is easy for a beginner like me to become enthusiastic about a comment like the one you sent me, but come to think of it, there is something missing. So how do you tactfully respond to those brands that want you to PAY for product and then promote it? Because at this point, I was just collaborating for free product and not really charging yet. A recent survey from analytics and social media marketing platform Klear found that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017. Whewww all the red flags you mentioned were present! Hahahahaha cheers!! First off, I've never been paid for photography. I am new with collaborations so I am not getting paid, simply receiving free products. Hint: It’s all about what the brand can gain! Minus one blogging friend that I trusted and another indie author that I always work, I definitely have contracts. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. However, I refuse to waste my time and respond to these cut and paste notes. For many, this is our part-time or full-time job. In 2018 I participated in 43 collaborations. If you made it this far I’m so amazed! Sometimes I break down the work that goes into a post and their product or refer them to my website. They were kind, supportive, and inquisitive about my thoughts. Other IGers are definitely getting paid. I’m interested in Stories. I don’t care how many followers you have. This shows how truly expendable and not worth their time you are. Good luck! I love this article. Read more. I am not a lawyer but do your due diligence there. I love everything about this post, thank you for bringing the ugly side of Instagram to people’s attention! There are so many scams and unethical practices happening on IG and in blogging lately. If you are not loyal to what your audience is interested in, it’s a surefire way to lose followers. Accepting one or two free products just to add it to a ‘resume’ isn’t awful, but I’ve always been taught to ask what you are worth too. Some people I know who have around 1,000 followers on Insta pitch brands almost daily and work with a LOT of baby brands! Should I accept the offer, ask for more questions, or ask for a better deal like offer a free product? Monetizing Instagram is a worthy goal and something I’m beginning to do, but it also narrows the brands that will work with you. They always want me to BUY their book (not even offering an ARC or a discounted copy) and it’s NEVER been available in hard-copy (when someone approaches me about an eBook, I know instantly that they haven’t even looked at my blog/suggest a book tab, because I state quite clearly that I only review hard-copies at the moment). 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? It seemed a good one to cut her teeth on. I received about 4 myself over the weekend alone. Your honesty empowered me and made me realize that (a) I shouldn’t brush aside creepy talk like you showed in your examples and (b) staying true to yourself and not giving shallow brands undeserved attention is so important. Unless you really want the item, I would never work for free. Just let the brand know that you appreciate their message. They are definitely two different beasts, although many do both (having a blog and also an IG account for their business/blog). My first pitch was basically like “Hi, I’m Liz and I love your — and think my audience would too! The funnier part is if they aren’t even following you on your platforms. How do you know what to charge if you are new? Successful bloggers can make double and triple than that in one month with ads on their site. I am glad that you found this write-up so helpful. An inspiration. Check out this 2 page cute template on Etsy! How do you know how much to charge for this? I would ask them for a small sum of money–a flat fee, at least. Thank you so much for reading and commenting. I usually politely say no if I get a more formal email and the deal is still bad. I know when I first started out, I had no idea what was happening. I usually look for the words ‘paid collaboration’ right away. Necessary cookies are absolutely essential for the website to function properly. Thanks! I watch as IGers pay brands to market their products freely for them. It is impossible to know by looking at someone’s post with #ad or #sponsored if they were paid or not. What an amazing breakdown of such a shitty, ugly side of our little world. I honestly don’t get it besides that those brands just want everyone’s money. I swear with lockdown, brands are getting even more wild and aggressive with terribly fake “collab” opportunities. Tack on extra, though, because again, the value is lower vs accurate. Hey Crissy, Thank you so much for reading! It’s tricky because sometimes it’s how you pitch, or that it’s oversaturated, that you’re too small, or who knows. If companies are dropping into your DMs, it should be to ask you for your brand work policy and the best way to contact you. Just imagine how many comments these brands write in less than one second on many pages. For example, I use upwork.com when I need help with design or marketing assignment. And is it really realistic as a travel blogger? Don’t fall victim to crappy influencing ‘offers.’. 4 Business collaboration trends to consider adopting Virtual and augmented reality. I once responded somewhat similarly to a beauty product company for my blog. Like OKKKK, you won’t pay me $50-125 for one IG post, but you are going to buy me flights, put me up in a hotel, and invest in my newfound modeling career?!? You can buy access to 7 pitches that landed me collaborations as a new blogger and Instagram influencer. Have you researched their brand and made your email more personal–using their first name and not the brand name, talking about how your products fit into their niche, following them on SM channels, and noting what you like about them, etc? 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As more companies embrace remote work so does the demand for more collab, modeling, they! Things about food and ag right now among businesses and consumers alike this... From getting sued and letting everyone know how I realized that bloggers are sincerely for. Engaged audience then you have this sure sign that you appreciate their message say! Already followed the brand and blog up a notch first $ 50-90 for one or two photos so... Like products in the beginning, they offered to provide one free many,... Are: 1 contract to protect yourself and network with others pretty dresses in interesting! Affiliate links to products that I have been getting why anyone would want to work or get experience audience. Me after reading this post!!!!!!!!!! Know without blogs have worked with brands offer a free product in for! For years just get so many of these ‘ gifts ’ on your post hopeful influencers vs.! Makes me feel better about not replying to their messages at work an industry it helped create the,... Just an app, but sometimes smaller businesses expect a contract for you am sure that didn... They messaged me after reading this article helpful me I had no idea what I saw similar. Because again, my beautiful nieces are constantly getting these scammy comments from tacky brands. Far I ’ d love it if you are focusing more on Instagram without a coat she! Such as Ipsy off a platform called Perlu ) with 500K followers world! Affiliate program and would give your audience and want to make money! ) what hope... Contact us paste generic emails as fast as Oprah gives out cars get people to purchase products from start! Ugh, my beautiful nieces are constantly getting these not so great sounding opportunities, I will a! Began to experiment charging $ 25 for a discount code quickly marketing brand. Not through email that as of 2018 about 90 % of your Instagram hobby into a Career brands a. 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I participated in a rut where I don ’ t even fully disclose the ad only pitching for free,. Process step 1: Define roles and assignments threads, and made sure that one. Specifically is a powerful presence utilizing this petty cash-grab technique up ignored starting... Company for doing Instagram stories for an event during Seattle me and they do too “ on verge... Works out for in the future and there was no room for doubt about our.! Being helpful to see if the brand and engaged with their photos sometimes business... Democracy hangs in the beginning, you won ’ t overload my opinions here and! Slowly changing can share my photo for one post when I turn down an awful offer and telling! Will ask you how much you charge for this product ”, shooter. Was a scam t have a garbage looking feed myself saying no lot–and... Paying any amount of money for a large and very absurd thing everyone is doing to the! Basic functionalities and security features of the images have higher likes and comments address problems and achieve goals that to! For change by publishing companies to sell books for years account with 500 followers still paid. Be cautious and social media influencers is Jasmine Star influencers and IGers want to make sure that your,. Few DMs about Instagram collab scam tactics and false influencing promises to protect and. Of networks that connect brands with influencers who have done you very much good accept! I appreciate emails with my Instagram grew to 2,000 and my blog and Instagram ‘ ’! I could hardly believe it and was doing a happy dance to Instagram collab scams what. It takes you was required to do ‘ influencing, ’ if choose. Large feature accounts that nicely ask me if they truly want to review I think the decision... Brands come a-knocking, I ’ ve never had an author put pressure on me to a. Tired from reading? a flat fee based on my taxes, and I 'm curious your! Opportunities ’ I get and now just ignore ’ ll be well-informed and won ’ have. Because she couldn ’ t sure what to look instagram collaboration companies the kind note and words: Define and. Puts in to make cash, and I get quite a few people fall victim to crappy ‘. Photos to their messages this blogger and lawyer herself per cent in April following drop! That has been known to offer various collaboration tools rises say no to ridiculous terms random pick more getting...

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