It’s exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! There are two key points to highlight in your media kit. This could be a fun way to grab their attention. Make sure you’re reaching out to them efficiently and effectively. Keep the tone warm and casual, but professional. A brand will be looking for someone who best represents its values and personality. Sell yourself. It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Most companies find their brand ambassadors … A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. Imagine yourself at a dinner party sitting across from a potential new friend. Brand Ambassadors promote a company’s products and/or services through online and offline channels. By getting straight to the point, it shows you value the time of the person who is reading your pitch. Here are five tips for you on the beginner’s guide to becoming a brand ambassador! Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. This is the section where you should include your media kit and rate card. It’s important to share metrics. If you want to work with reputable brands, the best way is to pitch them for brand collabs! List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) If you are new to establishing rates, there is a simple equation that can help get you started. Brand Ambassador Pitch Template. If you are looking for a long term relationship, it is important to build a genuine … The best way to do this is to customize your messages to each potential ambassador. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. If you’re struggling to find the right person, try reaching out to someone on the marketing team and ask who the best point of contact is. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. If they state it explicitly in their bio, always abide by that. It can be helpful to think of your rates as a pricing test. When choosing a brand to pitch, think about what brands or products you interact with already. If you are looking for a long term relationship, it is important to build a genuine foundation. Brands love being able to click into your content so remember to create your media kit as a PDF. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! If you feel like you need to increase your rates for the next project, don’t hesitate! Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. This longer format is where your initial message can provide more explanation about what you’re offering. If you’re pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. Here's a five-step guide to becoming a successful brand ambassador: 1. Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. Your email address will not be published. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Establishing rates you feel comfortable with takes time. When is the best time to post on Instagram? Typically, a brand ambassador shares the brand’s core values. You may have just gotten back from lunch, but that ambassador might be winding down for bed. Do some research into where they want to be contacted. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! 4. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. In a recent study with Fohr, after analyzing influencers’ posts, it’s micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. 1. The first is to include the ways you have built brand awareness for brands. The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. Easily schedule photos, videos & carousel posts with a few clicks. Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. How to Pitch Brand Ambassadors on Instagram, if you still haven’t received a response. TIP: Include a call to action or a greeting in the subject line. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. Use bullet points and bold lettering to direct to the most important elements. What time do they normally post? Brand Ambassador Pitch (Final) Paige Montgomery. At the end of the day brands typically want some sort of monetary ROI. Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. 828 United Ambssadors. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the … it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. Wrap it up with one or two sentences and say thank you! The best way to do this is to customize your messages to each potential ambassador. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. In email format, the same rules apply, except it’s much shorter. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Share specific examples here — anything that can convey your ROI. If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate. Subject lines are most successful when they’re eye-catching and short. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. Or share a unique way of how you use the product. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. Pitch second. Getting internal buy-in is just as important, if not … Instagram brand ambassadors typically have three ways available for you to make contact: DMs, email and contact forms. February 4/ Writer [Student Name], Congratulations! If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way they’re most comfortable. Find and reach out to potential brand ambassadors. It may seem tedious, but by paying attention to a few key details, your message will go a … Brand ambassador vs. influencer. If so, this would be an important point to highlight in your pitch! You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. In fact, they like it so much that they promote it on your behalf without payment or … We’ve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. If you can reach out during one of their active periods, you’ll see a quicker, more engaged response. It is time to connect with the brands you have been using and dreaming of partnering with. Brand Ambassador Pitch (Final) 1. Here are our tips for crafting the perfect pitch. Learn about salaries, benefits, salary satisfaction and where you could earn the most. If your offer needs to include more detail, send an email. The last thing you need to do is write it down: take your time to prepare in full, let it rest and get back at it. Introduce yourself, but don’t share your whole life story. Please don’t be afraid to recognize and ask for your value as a blogger! When a brand reaches out to you, you still have to pitch your value and your rate. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! However, there are other factors to consider when establishing a rate you feel comfortable with. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. A pitch is an email addressed to a specific person or company. 1. Marketing - Brand Ambassador ams_5686. Pitch emails should be 2-3 paragraphs max — this isn’t the time to write your first New York Times bestseller. Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. Two things to consider? If you want your pitch to stand out, here is the key: the subject line. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. For direct messages, keep your initial message short and sweet. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. Who wouldn’t love that? If not, consider where they’re most active before drafting and sending an offer. Knowing how and when to contact your influencer is only part of the process. This will signal to the brand that you’re new to them which could catch their attention! More so now than ever, this is the gateway to working with brands. These are things you can do to create a foundation to become a brand ambassador. You are a potential future partner that can help spread the word about their brand. Kristen is the Founder & CEO of Statusphere. This should give you a ballpark estimate. If you have experienced an interaction in-store or online with any of the company’s team members, you might want to share a short highlight. TIP: Do your best to address your pitch to the right person. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. Add Your Link in Bio & Drive Traffic from Instagram. The last section, any relevant brand partnerships, is an important one. Network first. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brand’s profile, and measure the impacts of existing campaigns. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. Introduce yourself. INFLUENCERS tend to have larger social media … The competition can be intimidating, but it doesn’t have to be. Required fields are marked *. You have already done some of the work for them, you took initiative and introduced yourself. Now you have everything you need to know to write a well-crafted email. Advocacy Awareness is good, but advocacy is better. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. We would like to invite you to become a brand ambassador for our company! Good luck and happy pitching! Be passionate PR people get so many pitch letters a day that most of them wind up in their trash folder. You have been selected to participate in Guelph-Humber’s Emerge Media Conference as a Student Ambassador. Colgate ropes in Kiara Advani as its brand ambassador December 22, 2020 By Team PITCH 0 24 The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. Spread the word internally as well as externally. Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. Now, this doesn’t mean that if you haven’t used the product you can’t reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. How does the Instagram algorithm actually work? Place your name in the subject line and keep it simple and direct. 7 Steps to a Successful Brand Ambassador Program UpwardLabs. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. A Brand Ambassador is a person who is the face of a brand. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. The difference between being a BRAND AMBASSADOR v.s. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. 5,4,3,2,1 and go for it! Don’t do all the work to get this far and then chicken out. Contact Statusphere to chat with one of our influencer marketing specialists! She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. Brand Ambassador responsibilities include: Posting about our products/services online (e.g. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? Brand ambassador and Brand Image Management. My guiding principle for everything I’ll promote is that I need to actually like and/or use it, and that’s a great place to start when you’re thinking about companies to pitch. Let’s dive into the pitch elements in more detail. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. Your email address will not be published. We cannot stress this one enough. You just have to be willing to put in the work to find the right ones for the job. Getting a DM in the middle of the night is always creepy, no matter the sender. Creating brand ambassadors CharityComms. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Gone are the days of pushing products on people and forcing a sales pitch. For every one thousand followers you have, divide it by ten and then, multiple that number by $10.Â. Your media kit should be beautifully designed and on-brand. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. Once you’re aware of what to look for, you won’t have a chance of being fooled by these ambassador scams. Monster Contributing Writer. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! They help build a strong brand that creates new sales opportunities. Want to learn how to pitch any company and land legit paying brand deals with your favorite brands? Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? Brand Ambassador… Yes, share your rates!Â. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. They partner with brands and promote them in a promising way and are paid to do so. We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. And having a lot of reach in terms of your following – so a high number of Facebook, Instagram, Twitter, or YouTube followers – can give you the kind of leverage it takes to become a Brand Ambassador. Don’t forget to account for exclusivity, the resources needed to create your content, and your engagement rate. Write it once, and then go back and remove as much “fluff” as you can, while still making sense. Influencer Outreach Tips, If you don’t have a huge following, but still want to pitch to brands, you’re in luck! You can connect with Chrissy on Instagram @chrissyabram. Metrics can and should include demographic, audience size, engagement, channels — any data point that can highlight how successful your partnership will be. 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